In this video, a student, McDonald (2012), presents the argument that visuals could be more effectively used in the classroom. Citing that advertising agencies, companies, and filmmakers are using visuals in order to influence consumers every day, the student argues that visual literacy should be a stronger component in the classroom. McDonald further argues that the messaging that visuals play in today’s society must be addressed in the classroom - what advertisers or companies are providing to consumers and the manner in which it is presented should be taught so that consumers can be intelligent with regard to purchases or with regard to what is being sold.
Further, filmmaker Martin Scorsese explains the need for visual literacy for learners. Scorsese points out that learning will occur as individuals attempt to access the visuals through a camera, even if it isn’t to become a filmmaker but the learner ends up becoming a painter, learning occurs. Additionally, Scorsese points out that young people are taking two to three hours of their time to view a film and students should have their eye and heart trained to think about a story told to them in visual terms. Scorsese echoes the sentiments of McDonald , by pointing out similar concerns during his interview.
I think that both McDonald and Scorsese make valid points. If educators are to teach critical thinking skills, why not use visual images and visual literacy as a method of delivery? Students are already familiar with visuals and will respond to them and visuals within a classroom should not be limited to charts, tables, maps and other academic materials. One of the earliest forms of literacy is identification of signs and other recognizable items within emergent literacy also known as environmental print. Adults are encouraged to assist their child with identification of words on signs and praise youngsters who identify various locations based on icons and graphic symbols. Toddlers are praised for recognizing the golden arches as McDonald’s. However as students age, we reduce the value of this as part of literacy and focus on text and text aspects.
Resource:
Edutopia.org (Edutopia). (2012, June 15). Martin Scorsese on the importance of visual literacy [Video file]. Retrieved from https://youtu.be/I90ZluYvHic
McDonald, L. (Producer, Director, and Writer). (2012). Visual literacy: Enhancing the reading landscape [Video file]. Retrieved from https://youtu.be/6MBo2Ak4gXU